Satyameva Jayate Is Reaching Out To Mass Audience
( Jul 22 2012 )
Satyamev Jayate’ hosted by Aamir Khan has continued to grow its reach with the launch of its 5th week. The social show has delivered historic reach of 40 crore people over the first 5 episodes aired in India. As per the TAM data for week 23, ‘Satyamev Jayate’ delivered 4.7 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels.
The combined viewership over the first 5 weeks reached 11.8 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 40 crore Indians since its launch.
Satyamev Jayate’ has galvanized Sunday morning viewership on TV. The show has created a community viewing habit, where people are not only watching the show across the country and outside India, but are also simultaneously talking about it in the online space. Every week since its launch, the show has dominated the social networking trends not only in India but also worldwide. The conversations begin even before the telecast of the show at 11 am and continue through the wee